My Background
I’m Saad Anwar, a digital marketer with extensive experience in paid advertising and performance marketing. I specialize in planning, executing, and optimizing data-driven campaigns across platforms like Meta and Google, helping brands generate high-quality leads and scalable revenue. With a strong focus on audience targeting, creative testing, and ROAS optimization.
I Help E-commerce Brands Scale Profitably Using Meta & Google Ads
I create high-converting ad campaigns that drive real results, increase ROAS and grow your revenue.
10+
Brands Served
32M+
Revenue Generated
12X
Average ROAS
Trusted by e-commerce brands across Pakistan, UAE & KSA
OUR SERVICE
What We Can Do For Your Brand
Meta Ads Management
High-converting Facebook & Instagram ad campaigns that drive sales and scale profitably.
Google Ads Management
Targeted Google ADs that generate quality leads and increase conversions.
AI Creative Design & Video ADs
Scroll-stopping AI Creatives and video ads that grab attention and drive action.
Analytics & Reporting
Data-driven reporting and insights to track growth and improve performance.
CASE STUDIES
Real Results. Real Clients.
Leather Brand - Pakistan
MY APPROACH:
✓ Built full-funnel campaigns: ASC+ for top-of-funnel acquisition, retargeting for warm audiences
✓ Launched Lookalike audiences (MW/LW/LB) to expand reach beyond existing customers
✓ Created dedicated gift conversion campaigns to maximize seasonal revenue
✓ Ran A/B structure across campaign types to identify top performers
✓ Managed 11 simultaneous campaigns with ongoing optimization
Men's Footwear - Pakistan
MY APPROACH:
✓ Deployed ASC+ (Advantage Shopping Campaigns) for automated broad targeting at scale
✓ Layered Lookalike audiences with promotional angles for discount-driven buyers
✓ Ran dedicated Flash Sale campaigns with urgency-focused creatives
✓ Managed warm audience campaigns separately to prevent overlap and reduce CPM
✓ Scaled to 20 active campaigns with over 1.3M impressions in a single month
Ready to Scale Your Brand?
Get a free ads audit and growth plan for your business.
Work Experience
AR Studio
2023-2024
Social Media Marketing
Managed content strategy and growth across platforms, boosting engagement and brand visibility.
Inventos Solutions LLC
2024
Digital marketing executive
Executed data-driven campaigns, optimizing ads and improving lead generation performance for multiple clients
Urban Brands (HUB, HOBO & FHS)
2024-Present
performance marketer
Driving ROI-focused campaigns across multiple brands, scaling conversions through paid media and analytics for 3 brands HUB, HOBO, and FHS